To celebrate the anniversary of 
ESO's first DLC, the 
Imperial City DLC game pack is now 50% off! 
  An 
additional zone in the heart of Cyrodiil, the Imperial City's six districts are swarming with enemy players and monsters to battle. Featuring 
hours of new story quests, 
all-new group dungeons and 
loot to collect, head to the Crown Store now and begin your journey today.
  In addition to the discount, exclusive Imperial-themed items will be returning to the Crown Store for the first time in months with the 
Imperial City Collector's Bundle. This exclusive bundle contains the 
Imperial City DLC game pack, the 
Mind-Shriven Horse Mount, the 
Mind-Shriven Skin Costume, the 
Daedrat Pet, and 
five Experience Scrolls. Head to the Crown Store now to take advantage of this special offer while it lasts!
   After you've purchased the 
Imperial City DLC game pack, don't miss our 
Imperial City Anniversary Event! 
From now until 15:00 BST September 6th, your chances have never been better to obtain the Imperial City's best loot. Earn high-cost items faster by taking advantage of 
increased drops of Tel Var Stones (the Imperial City's currency)! You'll also have a much higher chance of 
receiving aspirational rewards, including the Mind-Shriven skin and the Stonefire Scamp pet!
   Remember, the Imperial City Anniversary Event and Crown Store promotions are 
only available until 15:00 BST September 6th, so don't miss out! Log into the game now and set a course for the Imperial City!       
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